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From Texas to the Windy City

Pat Tierney - Wednesday, November 23, 2011
In mid October, as temperatures were falling in Iowa, we welcomed the heat of Texas with open arms, as we headed south for an exciting new show.

Texas brought incredible views, a serene venue and a dynamic and informative show, as we produced the 2012 Kia Motors National Press Introduction. Nestled in the hills outside Austin this show took place at Travaasa Austin, a resort overlooking Lake Travis. As luck would have it, the drought stricken state got rain the first two days we were there, making outdoor rehearsals a challenge. In typical Texas form, however the rain stopped and we were back to business.




While working in a variety of buildings and locations around the property we incorporated the beautiful scenery into almost everything we did. From the set design in the business meeting, to staging the outdoor car display, we truly embraced our surroundings.


Working in such a serene environment brought the challenge of not disrupting the resort atmosphere. As one can imagine, semi trucks, loads of lights, speakers, sets, and computers, as well as a full production staff, aren’t always staples of a resort experience.  We creatively found ways to fit technical gear into the landscape for outdoor events, move in and out of the show venues during off hours and create beautiful events around the property in a quiet and discreet manner.

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While half the team was in Texas, the other half of the Bow & Arrow team was in Chicago and hard at work preparing a two day business meeting for over 600 participants. The show brought together a dynamic set, striking visuals, and a variety of presenter formats.

The Chicago show highlighted our commitment to provide a comprehensive and integrated approach to communication and production. Everything from the set design, graphic design, lights, audio and video, as well as the show execution and management fell under the Bow & Arrow umbrella. We understand the importance of a company's ability to effectively communicate their message to both internal and external audiences, and all of us a Bow & Arrow are dedicated to making that a success. 
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