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Interactive Events & Design: The Iowa State Fair

Pat Tierney - Tuesday, August 19, 2014

Designing events is about a lot more than some bright lights or a couple of flashy “looks"  -  we believe in designing an experience. Which is why when Simpson College came to us with a challenge to put together their debut at the Iowa State Fair in 2013, we accepted.

And this year we were back with a booth that was bigger and better than ever!   While not a traditional business meeting or even traditional corporate event we were excited to help bring the Simpson Experience to life!  

With the state fair touting attendance of more than a million visitors each year we knew we had to design an interactive space that would stand to the test of thousands upon thousands of visitors, draw attention quickly, and produce on the goals set by the college.  

After a series of meetings, drawings, renderings, and some great collaborative brainstorming sessions, the Simpson booth was created.  


The Booth featured an open and welcoming concept anchored by a bar-height table for conversations and 12’ panels that strongly presented the Simpson brand to the world. Flat panel screens showcasing images and video of the college provided a more in-depth look at Simpson for those that stopped to enjoy the “Simpson Experience.”  

An interactive highlight of the booth was the “NoBooth” photo booth – where visitors could have their photo taken and then digitally apply custom designed props such as Simpson T-shirts, hats or pennants. The photos were then uploaded to the college’s Facebook page and it generated record web traffic to the college’s social media after the state fair was over.  

The end result produced an engaging and interactive space that promoted the brand and had great take always for both the college and participants alike. And our team at Bow & Arrow was proud to produce not just an event but an experience.

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