Welcome to the Bow & Arrow Blog.

In archery "The Nocking Point" is where the Arrow meets the Bow. Our blog is where we meet you — we tell our story, talk industry trends and share some laughs. Drop us a line, we'd love to hear from you!

Dog Days of Summer

Pat Tierney - Tuesday, July 22, 2014

With company headquarters in the heart of the mid-west, when July & August roll around, we know we’ve hit the dog days of summer.

However, lucky for us, the “dog days” tend to happen all year.   We have written about this before, but Fox Business recently posted an article that long enforces what we at Bow & Arrow have known for awhile– simply put, dogs make the office better.  

And there are a couple of four-legged friends at Bow & Arrow who always make our office just a little brighter… Katie & Maggie.  


They provide constant companionship when working on late night projects, their endearing looks are sure to brighten up any day, they can ease the most stressful situations, help generate the most creative of ideas and they are by far the best listeners around!  

And let’s not forget they have official duties. Squirrels haven’t attempted to visit our office for over 5 years and every visitor is welcomed with a wagging tail.  

Katie (head canine of our creative division) and Maggie (head canine of the technical division) will continue to make appearances here on our blog & social media. And if you are ever near our offices – be sure to stop in and tell them hi! 


Creative Excellence = Creative Collaboration

Pat Tierney - Friday, March 16, 2012
As we get ready for an action packed spring, filled with some big shows across the country, we find ourselves working to bring creative excellence to each and every one of our clients.

It may sound simple, but we believe that creativity doesn’t happen in a vacuum – creative excellence happens through late nights and early mornings at the office,  site trips, drawings, designs and most importantly collaboration. At Bow & Arrow we’re fortunate to work with an incredible team and work with some incredible clients. Collaboration leads to those inspiring conversations, ideas, concepts and projects that help create incredible productions.

And as we gear up for this exciting spring, we can guarantee we'll be working hard to bring creative excellence to every project we work on!

Stay tuned and look for updates on these projects this spring! 

Site Visit For Upcoming Show

Year in Review

Pat Tierney - Tuesday, January 31, 2012
2011 was a one of a kind year with one of a kind shows. From the beautiful shores of Maui to the electric pulse of Vegas, the breathtaking foothills of Austin to the historic halls of Washington D.C., we traveled the country focused on one goal; communications fulfillment. 

Our team worked hard this year making ideas and concepts become beautiful realities that motivated, inspired and pushed businesses and organizations to constantly reach and exceed their goals. 

At Bow & Arrow we believe in producing more than just good audio, video and lighting - we believe in producing an integrated communications package - one that will most effectively share the message of our clients. We understand that budgets are always a concern, and that's why our unique approach also guarantees to give our clients the most value in the market for their communications and production dollar. 

In 2011 we developed innovative and creative ways to effectively and passionately share our client's messages and produce their events from coast to coast… and in 2012 we plan to do it all again. 

Enjoy just a few highlights from last year and from all of us at Bow & Arrow, we hope your New Year is off to a GREAT start!

Hunting for a Cause

Pat Tierney - Wednesday, November 23, 2011

At the beginning of October, we had the opportunity to volunteer our services with the North Branch Wildlife Foundation to help with their annual Whitetail Challenge. The Whitetail Challenge is an event dedicated to allowing disabled hunters the opportunity to experience hunting in some of Iowa’s greatest hunting grounds. Over a dozen hunters joined friends, family, guides and volunteers just outside Earlham, Iowa for a weekend of hunting and hospitality.

The weekend began with an opening dinner and program on Friday night followed by 2 days of early morning and dusk hunts. Each hunter was paired with a guide that would assist during these hunts. The Whitetail Challenge is also equipped with handicap accessible blinds and lifts, including a hydraulic lift that would carry hunter (wheelchair and all) and guide nearly 30 feet in the air giving them perfect position for both morning and evening hunts.
The 2011 Whitetail Challenge also hosted the inspirational archer Matt Stutsman, an internationally known armless-archer, who broke the world record for longest accurate shot in September of 2011.  The weekend was topped off by several demonstrations from Matt.

Matt Stutsman

Bow & Arrow Productions is proud to volunteer for events such as the Whitetail Challenge. For more information about the Whitetail Challenge or how you can get involved visit www.northbranchwhitetails.com/hunts 

What's new at Bow & Arrow

Pat Tierney - Saturday, August 27, 2011
It’s been longer than normal since we’ve given you an update on our blog and for very good reason.  In the past few months we’ve literally traveled coast to coast having the opportunity to work in some amazing venues.  In this post we’ll highlight some of our summer travels and preview a few new things coming to Bow & Arrow this fall.

Line Leaders
The summer season started in Orlando with a week long corporate forum event.  These meetings are extremely content heavy so our clients rely on our staff to help them incorporate their content into the technical aspect of production.  For us this is more than clipping on microphones and playing videos.  Many times we are working through speeches, powerpoint presentations and print material. We enjoy this process because it gives us the opportunity to assist our clients in creating a lasting impression on their audience.  This event was also the first time our Aluminum Frame set which will be previewed in our next blog post.  
In the first week of June we held an event in historic Union Station just blocks away from the White House in our nation's capital.   As you can see, the beauty of the venue made our job extremely easy from a scenic standpoint.

Union Station, Washington D.C.

We also had the opportunity to bring in one of our favorite bands, Big Shot. We absolutely love working with these guys and would recommend them to any of our clients. 

Big Shot performs in Union Station

Big Shot

President’s Conference
In July we headed to San Francisco for an event in Davies Symphony Hall.  This had been a huge technical undertaking and took many months of collaboration between our staff, the venue and the headline artist, Carrie Underwood.  Jim Jacobs, Davies Symphony Hall Technical Director, who has been with the venue for over 20 years said our event was by far the biggest production the symphony hall has seen to date.

Stage for the San Francisco Symphony Hall
Bow & Arrow Producer Mike Mars with headliner Carrie Underwood
Set pieces on the San Francisco Stage

SGA worked with our team to develop custom stairs for the client's recognition ceremony.  This is the second time we've had the chance to work with Corey Ploetz of SGA.  Corey will be highlighted in our next edition of the Quiver, our Bow & Arrow Newsletter.  

SGA's build of the stage. 


Our staff can't thank our clients enough for giving us the opportunity to work in these beautiful venues and the chance to travel across the country.  Of course, our vendors continue to be exceptional extensions of the Bow & Arrow staff and we cannot thank them enough for their support.  We look forward to an exciting fall and winter events season and some new materials to further help our clients with their events.  

This summer has also been an opportunity for us to use utilize some new scenic pieces.  In the photos below you will get a glimpse of these new pieces which are all designed to fit in many different venues.  We now have three new scenic looks that can be mixed and matched to create different combinations and figurations to fit many different venues.  We're extremely excited about presenting these pieces to our clients and discovering new and innovative ways to communicate their message.

Check the summer edition of our news letter for more on some of our exciting new sets!

Working Backwards

Chris Mars - Tuesday, June 07, 2011
It's been a busy couple weeks and we're gearing up for another great event in Washington D.C.  Part of my preparation process is reflecting on the challenges our team has encountered in the past month and evaluating our performance.  This post will highlight our approach of "working backwards," allowing us to better serve our clients in all areas of business.

Chairman's Conference,  Maui
Many people, in almost every industry, get stuck focusing on the little details of a project. This keeps them from seeing the big picture and ultimately, hinders creativity.  As a rule of thumb, our staff starts with the 5,000 ft approach and drills out the little details as the project progresses.

By doing this, our staff avoids a monotonous routine, and instead are able to think outside the box when facing even the simplest challenge.  Doing this while keeping the client's goals in mind allows us to keep and open, creative mindset to provide a superior service.

Load-in at Diamond Cross Ranch
As a plan begins to develop and take shape we allow ourselves to be driven by communication. Letting our client's message drive our focus allows us to take a unique approach to the way we run a show, and ultimately our business.  The creative material we develop, the staging we build and the gear we buy are all driven by the needs of our clients and the direction of their business.

Being a smaller, boutique company who deals with large corporations means we must focus on how we can best serve our clients, yet continue to stay cutting edge. This may not mean buying the latest and greatest gear, but instead buying the necessary tools to deliver the message.

The result is a tailored and extremely unique product for our clients to take their events to the next level.  We've essentially avoided the "fat" of the business world all together to provide lean, more focused and extremely competitive service.

Over the last few months we've worked on the beaches of Maui, a beautiful horse ranch in the Teton Mountains and a major conference center in Orlando. Our ability to stay extremely flexible has proven to be a key to our success as we look forward to another great event in Washington D.C. this weekend.

-Chris Mars

Office Watchdog

Chris Mars - Saturday, April 23, 2011
Those of you who have visited our office in the past have already met our office mascot, watchdog and creative companion here at Bow & Arrow Productions.  For those of you who have not, we would like to formally introduce Katie Mars, a three year old Golden Retriever who is a vital part of our office culture.

At Bow & Arrow Productions we rely on teamwork to function properly both in the office and on our show sites. As we all know, working in teams can be a difficult task when stress levels are high. In this article, published by Aaron Crowe of AOL Jobs, Crowe finds that dogs create a more cohesive work place, act as an "Ice Breaker" and can provide a creative spark in the office.  Katie is an excellent example of how a canine can positively affect an office environment.

When renovating our office our goal was to create an atmosphere where clients can escape the daily grind and focus on their upcoming event. Katie couldn't be happier to greet them with one of her favorite toys as they walk through the door. She plays a big role in setting the relaxed mood the moment a visitor steps into our our office.

According to Crowe's article, many businesses who rely on creativity also rely on dogs to keep the creative juices flowing.  High stress levels and tension in the office are things that can adversely effect productivity.  Playing fetch, going for short walks or just being a foot warmer are all things Katie has mastered to help us refocus on the task at hand.

Wether we're working individually in our offices or meeting in a conference room, Katie can be found laying under the table or waiting to play tug-o-war. We find these brief escapes from the daily routine can provide more than entertainment, they are a way for us to clear our minds and refocus on the task at hand.  The concerns and obstacles of the day seem to disappear when Katie comes strolling into your office.

Katie has become a vital member at Bow & Arrow Productions, specializing in the tangible things to keep our office culture focused yet relaxed.  We're extremely lucky to have such a positive member on our staff and hope you all get a chance to meet her at the door of 820 Prairie Street in Adel sometime soon.  

Communication Manager Update

Chris Mars - Saturday, March 05, 2011
By: Chris Mars

As we reflect on the first two months of 2011, I've been updating our communications pieces and took step back and evaluate the work we have done so far.  A new version of our website should be sent live in the next few weeks with an updated portfolio and the addition of some video elements we've completed in recent months.

Along with these updates, we are currently working to better describe our Mission Statement, Creative Excellence Through Effective Partnership.  This new material should be helpful in describing what drives Bow & Arrow Productions and separates our company from the competition.

As I work on these updates I began to think about the mission of this blog and how it can benefit our readers.  As a staff, we feel this can be a tool for our readers to get a sense of who we are on a more personal level, highlight the business relationships we develop, and the struggles and successes we have along our journey.

In the next couple weeks we will be updating this blog in hopes of giving you an insider look at what makes Bow & Arrow Productions unique.

Bow & Arrow Welcomes New Staff Member

Chris Mars - Saturday, November 13, 2010
The Bow & Arrow Productions staff is proud to announce Ashley Ruetter as the newest addition to their team.  She will serve as the Production Coordinator and comes highly recommended in the event planning field. 

Ashley is a native of Boone, Iowa where she recently worked as the Event Coordinator for the Chamber of Commerce.  She is a 2009 graduate from Arizona State University with a Bachelor of Science in Human Communication and a minor in Mass Media.  Some of her past experiences include working for the ASU Event and Meeting Services Department, Marketing and Public Relations for St. Joseph's Hospital and Medical Center and Barrow Neurological Institute in Phoenix, AZ. 

Clients and Vendors of Bow & Arrow Productions will begin to receive information from Ashley immediately.  She started Monday morning in Adel and will be helping execute December events as well as planning the 2011 events.    

An Adel Update

Chris Mars - Wednesday, August 18, 2010
It's a rainy day here in Adel, Iowa and most of our staff is taking some much needed time to relax and recover. Since the beginning of the new year, our 2010 production season has been like the world's longest roller coaster ride. As you can see, I finally have some time to update our blog page with some recap and cool pictures thanks to Pat Tierney. I apologize as some of this is old news, but we have been hitting the ground running after each show.

So what's new in Adel? Well, we've continued to settle into our new office and are making some great technological improvements to our historic building. Most notable, is our new Production Room here in our office. This room gives us another creative space to cut video, storyboard, and build graphics for our clients. A pretty cool resource for the Bow & Arrow staff.

Now that we have some time to reminisce on the year thus far, I can't believe we've pulled it all off! We've had our struggles and our mountains to climb, but we always got the job done. Looking back, what we realize is that we work with some pretty amazing people and would could not have done it without them. In the next few days I will feature just a few of these amazing people who have made a lasting impression on us as an organization.

The important thing for us to focus on now is how to streamline our processes to make our events more enjoyable for our clients. It's always been our goal to take care of all the details and let our client focus on their message. This is something that takes planning, preparation, and most importantly communication.

Photo Credit: Adel Partners